Building and Sustaining Communities in Online Labour Platforms

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Abstract

Online labour platforms enable the trading of services by connecting buyers who need services with providers willing to deliver those services. One crucial element to a platform’s survival and success lies in creating and fostering a thriving community of users – otherwise, the platform is likely to perish. However, we know very little about how such communities can be built. Extant studies have overlooked different stakeholder groups’ roles in community building and how primarily online platforms utilize offline activities. In this paper, we study the community-building efforts of six online labour platforms that have succeeded to thrive longer than an average platform. Beyond the traditional stakeholder roles of providing a marketplace (platform), delivering services (providers) and purchasing services (buyers), we find novel unique and shared roles that foster a well-functioning community. We identify five levers of community building: facilitating trade, encouraging community participation, involving users, empowering providers, and empowering buyers.
Original languageEnglish
Title of host publicationECIS 2023 Proceedings
PublisherAssociation for Information Systems
Number of pages16
ISBN (Electronic)978-1-958200-08-7
Publication statusPublished - 11 May 2023
MoE publication typeA4 Conference publication
EventEuropean Conference on Information Systems - Kristiansand, Norway
Duration: 11 Jun 202316 Jun 2023
Conference number: 31
https://ecis2023.no/

Publication series

NameEuropean Conference on Information Systems
ISSN (Print)2184-1934

Conference

ConferenceEuropean Conference on Information Systems
Abbreviated titleECIS
Country/TerritoryNorway
CityKristiansand
Period11/06/202316/06/2023
Internet address

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