Original language | English |
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Journal | Advances in Consumer Research |
Volume | 37 |
Publication status | Published - 2010 |
MoE publication type | A1 Journal article-refereed |
Brothers in Paint: Practice-Oriented Inquiry into a Tribal Marketplace Culture
Joonas Rokka, Joel Hietanen, Kristine de Valck
Research output: Contribution to journal › Article › Scientific › peer-review