| Original language | English |
|---|---|
| Journal | Advances in Consumer Research |
| Volume | 37 |
| Publication status | Published - 2010 |
| MoE publication type | A1 Journal article-refereed |
Brothers in Paint: Practice-Oriented Inquiry into a Tribal Marketplace Culture
Joonas Rokka, Joel Hietanen, Kristine de Valck
Research output: Contribution to journal › Article › Scientific › peer-review