Original language | English |
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Title of host publication | ANZMAC Australian and New Zealand Marketing Academy Conference, Melbourne, Australia, November 30 - December 2, 2009 |
Editors | M. Ewing, F. Mavondo |
Publication status | Published - 2009 |
MoE publication type | A4 Conference publication |
Brothers in Paint: Practice-Oriented Inquiry into a Tribal Marketplace Culture
J. Rokka, J. Hietanen, Kristine de Valck, S. Toyoki, A. Sihvonen
Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review