Brothers in Paint: Practice-Oriented Inquiry into a Tribal Marketplace Culture

J. Rokka, J. Hietanen, Kristine de Valck, S. Toyoki, A. Sihvonen

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Original languageEnglish
Title of host publicationANZMAC Australian and New Zealand Marketing Academy Conference, Melbourne, Australia, November 30 - December 2, 2009
EditorsM. Ewing, F. Mavondo
Publication statusPublished - 2009
MoE publication typeA4 Conference publication

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