Original language | English |
---|---|
Title of host publication | European Conference of the Association for Consumer Research, 2010, University of London, London, UK |
Publisher | Association for Consumer Research |
Publication status | Published - 2010 |
MoE publication type | B3 Non-refereed conference publication |
Brothers in Paint: A Practice-Oriented Inquiry into a Tribal Marketplace Culture
J. Rokka, J. Hietanen, K. de Valck
Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific