Brothers in Paint: A Practice-Oriented Inquiry into a Tribal Marketplace Culture

J. Rokka, J. Hietanen, K. de Valck

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationEuropean Conference of the Association for Consumer Research, 2010, University of London, London, UK
PublisherAssociation for Consumer Research
Publication statusPublished - 2010
MoE publication typeB3 Non-refereed article in conference proceedings

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