Bridging the theory to application gap in value-based selling

Pekka Töytäri, Thomas Brashear Alejandro, Petri Parvinen, Ilmari Ollila, Nora Rosendahl

Research output: Contribution to journalArticleScientificpeer-review

44 Citations (Scopus)
Original languageEnglish
Pages (from-to)493-502
JournalJournal of Business and Industrial Marketing
Issue number7
Publication statusPublished - 2011
MoE publication typeA1 Journal article-refereed

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