Brands as semiotic molecular entities

Fernando Pinto Santos

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@article{f39ef99a21e34617b77a410db339be64,

title = "Brands as semiotic molecular entities",

author = "Santos, {Fernando Pinto}",

year = "2013",

doi = "10.1080/10350330.2013.799006",

language = "English",

volume = "23",

pages = "507--516",

journal = "SOCIAL SEMIOTICS",

issn = "1035-0330",

publisher = "Routledge",

number = "4",

}