| Original language | English |
|---|---|
| Pages (from-to) | 9-25 |
| Journal | JMM INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT |
| Volume | 16 |
| Issue number | 1 |
| Publication status | Published - 2014 |
| MoE publication type | A1 Journal article-refereed |
Brands and branding in media management - toward a research agenda
Nando Malmelin, Johanna Moisander
Research output: Contribution to journal › Article › Scientific › peer-review
44
Citations
(Scopus)