Brands and branding in media management - toward a research agenda

Nando Malmelin, Johanna Moisander

Research output: Contribution to journalArticleScientificpeer-review

28 Citations (Scopus)
Original languageEnglish
Pages (from-to)9-25
JournalJMM INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT
Volume16
Issue number1
Publication statusPublished - 2014
MoE publication typeA1 Journal article-refereed

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