Branding training episodes as therapy sessions - and as sites for interdiscursive strategizing

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	European Academy of Management Annual Conference (EURAM), Valencia, Spain, June 4-7, 2014
Publisher	European Academy of Management (EURAM)
Publication status	Published - 2014
MoE publication type	A4 Conference publication

Cite this

@inproceedings{e469882141d4431cb9b0ed5b840caba8,

title = "Branding training episodes as therapy sessions - and as sites for interdiscursive strategizing",

author = "Sven-Ove Horst and Rita J{\"a}rventie-Thesleff",

year = "2014",

language = "English",

booktitle = "European Academy of Management Annual Conference (EURAM), Valencia, Spain, June 4-7, 2014",

publisher = "European Academy of Management (EURAM)",

address = "Belgium",

}

Branding training episodes as therapy sessions - and as sites for interdiscursive strategizing. / Horst, Sven-Ove; Järventie-Thesleff, Rita.
European Academy of Management Annual Conference (EURAM), Valencia, Spain, June 4-7, 2014. European Academy of Management (EURAM), 2014.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review