Branding Strategies of MNCs from SMOPEC countries

M. Gabrielsson, P. Gabrielsson

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAIB-UKI 35th Annual Conference of the Academy of International Business (UK& Ireland) Chapter, Portsmouth, UK, March 28-29, 2008
PublisherAcademy of International Business
Publication statusPublished - 2008
MoE publication typeA4 Article in a conference publication

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