Branding Strategies of MNCs from SMOPEC countries

M. Gabrielsson; P. Gabrielsson

Branding Strategies of MNCs from SMOPEC countries

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	AIB-UKI 35th Annual Conference of the Academy of International Business (UK& Ireland) Chapter, Portsmouth, UK, March 28-29, 2008
Publisher	Academy of International Business
Publication status	Published - 2008
MoE publication type	A4 Article in a conference publication

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@inproceedings{58c54291d2f94da1baa2c5e232b28036,

title = "Branding Strategies of MNCs from SMOPEC countries",

author = "M. Gabrielsson and P. Gabrielsson",

year = "2008",

language = "English",

booktitle = "AIB-UKI 35th Annual Conference of the Academy of International Business (UK& Ireland) Chapter, Portsmouth, UK, March 28-29, 2008",

publisher = "Academy of International Business",

address = "United Kingdom",

}

Branding Strategies of MNCs from SMOPEC countries. / Gabrielsson, M.; Gabrielsson, P.

AIB-UKI 35th Annual Conference of the Academy of International Business (UK& Ireland) Chapter, Portsmouth, UK, March 28-29, 2008. Academy of International Business, 2008.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review