Branding e Design: Estado da Arte em Periódicos Brasileiros de Design (Branding and design - A literature review in Brazilian design journals)

Daniela Szabluk, Paulo Nicoletti Dziobczenski, Júlio Carlos de Souza Van der Linden

Research output: Contribution to journalArticleScientific

Abstract

Branding and design are intertwined. Designers are responsible for developing brand touch points (eg. products, packaging, websites, etc.) as mains to build brand awareness and create possibilities fo
Original languagePortuguese - Brazil
Pages (from-to)116
JournalBrandTrends
Volume9
Publication statusPublished - 2015
MoE publication typeB1 Article in a scientific magazine

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