Branding e Design: Estado da Arte em Periódicos Brasileiros de Design (Branding and design - A literature review in Brazilian design journals)

Daniela Szabluk; Paulo Nicoletti Dziobczenski; Júlio Carlos de Souza Van der Linden

Branding e Design: Estado da Arte em Periódicos Brasileiros de Design (Branding and design - A literature review in Brazilian design journals)

Daniela Szabluk, Paulo Nicoletti Dziobczenski, Júlio Carlos de Souza Van der Linden

Department of Design

Research output: Contribution to journal › Article › Scientific

Abstract

Branding and design are intertwined. Designers are responsible for developing brand touch points (eg. products, packaging, websites, etc.) as mains to build brand awareness and create possibilities fo

Original language	Portuguese
Pages (from-to)	116
Journal	BrandTrends
Volume	9
Publication status	Published - 2015
MoE publication type	B1 Article in a scientific magazine

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Branding e Design: Estado da Arte em Periódicos Brasileiros de Design (Branding and design - A literature review in Brazilian design journals)

Abstract

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