Branding as an identity building instrument for a region.Case study: Lahti

S. Rainisto

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationArctic Workshop, Doctoral Program in Industrial Engineering & Management, Summer Graduate School, Lahti, Messilä, 8-9, 2000
EditorsKaarina Kari
Place of PublicationLahti
PublisherHelsinki University of Technology Lahti Center
Pages34-43
Publication statusPublished - 2000
MoE publication typeA4 Article in a conference publication

Keywords

  • brand building
  • brand equity
  • brand system
  • brands
  • communication
  • custom satisfaction
  • identity
  • marketing and business strategies
  • regional economy

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