Branding a business school in a university merger: Aalto University School of Economics

Janne Tienari, Hanna-Mari Aula, Eero Vaara

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	Workshop 'Branding Work: Collisions and Concoctions', Lund, Sweden, May 25-27, 2010
Publisher	Lunds universitet
Publication status	Published - 2010
MoE publication type	A4 Conference publication

Cite this

@inproceedings{55558d358a5c46b7ad7f99d9eaf28262,

title = "Branding a business school in a university merger: Aalto University School of Economics",

author = "Janne Tienari and Hanna-Mari Aula and Eero Vaara",

year = "2010",

language = "English",

booktitle = "Workshop 'Branding Work: Collisions and Concoctions', Lund, Sweden, May 25-27, 2010",

publisher = "Lunds universitet",

address = "Sweden",

}

Branding a business school in a university merger: Aalto University School of Economics. / Tienari, Janne; Aula, Hanna-Mari; Vaara, Eero.
Workshop 'Branding Work: Collisions and Concoctions', Lund, Sweden, May 25-27, 2010. Lunds universitet, 2010.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review