Branding a business school in a university merger: Aalto University School of Economics

Janne Tienari, Hanna-Mari Aula, Eero Vaara

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationWorkshop 'Branding Work: Collisions and Concoctions', Lund, Sweden, May 25-27, 2010
PublisherLund University
Publication statusPublished - 2010
MoE publication typeA4 Article in a conference publication

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