| Original language | Finnish |
|---|---|
| Title of host publication | Suoran vuosikirja |
| Editors | S. Virtanen |
| Publisher | Blue Book |
| ISBN (Print) | 9524700115 |
| Publication status | Published - 2002 |
| MoE publication type | A3 Part of a book or another research book |
Brandin rakentaminen suhde- ja suoramarkkinoinnin keinoin
M. Lehikoinen, M. Lähteenmäki
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review