Abstract
While the knowledge base on the role of aesthetics in the use and design of interactive technologies is growing, using interaction aesthetics for communicating the brand identity is an unexplored research topic. This paper focuses on aesthetics of branded interaction in the online services domain. The reported study includes a literature review at the intersection of brand and interaction aesthetics and a detailed analysis of branded interaction aesthetics on a web site. The contributions of the work include status of scientific literature in this area, a definition for branded online interaction aesthetics, an initial analysis framework for branded online interaction aesthetics, and research topics for the future.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 10th Nordic Conference on Human-Computer Interaction |
| Place of Publication | New York |
| Publisher | ACM |
| Pages | 385-396 |
| ISBN (Electronic) | 978-1-4503-6437-9 |
| DOIs | |
| Publication status | Published - 2018 |
| MoE publication type | A4 Conference publication |
| Event | Nordic Conference on Human-Computer Interaction - Oslo University, Oslo, Norway Duration: 29 Sept 2018 → 3 Oct 2018 Conference number: 10 http://www.nordichi2018.org/ https://www.nordichi.net/2018/index.html |
Conference
| Conference | Nordic Conference on Human-Computer Interaction |
|---|---|
| Abbreviated title | NordiCH |
| Country/Territory | Norway |
| City | Oslo |
| Period | 29/09/2018 → 03/10/2018 |
| Internet address |
Keywords
- Interaction aesthetics
- Online branding
- Brand Experience
- Literature review