Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: a comparison study of Korea, China, and Russia

Haesung Whang, Eunju Ko, Ting Zhang, Pekka Mattila

Research output: Contribution to journal › Article › Scientific › peer-review

21 Citations (Scopus)

Original language	English
Pages (from-to)	789-811
Journal	International Journal of Advertising
Volume	34
Issue number	5
DOIs	https://doi.org/10.1080/02650487.2015.1057381
Publication status	Published - 2015
MoE publication type	A1 Journal article-refereed

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AU - Whang, Haesung

AU - Ko, Eunju

AU - Zhang, Ting

AU - Mattila, Pekka

PY - 2015

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