| Original language | English |
|---|---|
| Journal | Journal of Global Fashion Marketing |
| Volume | 3 |
| Issue number | 2 |
| Publication status | Published - 2012 |
| MoE publication type | A1 Journal article-refereed |
Brand management of "new luxury": case Saga Furs
Elina Koivisto, Pekka Mattila
Research output: Contribution to journal › Article › Scientific › peer-review