Brand management of ethical luxury: case controversial industries

E. Koivisto, P. Mattila, A. Vassinen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
Publisher	Korean Academy of Marketing Science (KAMS)
Publication status	Published - 2012
MoE publication type	A4 Article in a conference publication

Cite this

@inproceedings{8589519a29814daf93ea6ee304a8ddf3,

title = "Brand management of ethical luxury: case controversial industries",

author = "E. Koivisto and P. Mattila and A. Vassinen",

year = "2012",

language = "English",

booktitle = "Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012",

publisher = "Korean Academy of Marketing Science (KAMS)",

}