Brand management of ethical luxury: case controversial industries

E. Koivisto, P. Mattila, A. Vassinen

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Original languageEnglish
Title of host publicationGlobal Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
PublisherKorean Academy of Marketing Science (KAMS)
Publication statusPublished - 2012
MoE publication typeA4 Conference publication

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