Brand image of merging brands: an empirical analysis of the merging of two orchestras and a music university

Tanja Johansson, Annukka Jyrämä, Sami Kajalo, Anni Mäkinen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication12th International Conference on Arts and Cultural Management (AIMAC), Bogotá, Colombia, June 26-29, 2013
PublisherInternational Association of Arts and Cultural Management (AIMAC)
Publication statusPublished - 2013
MoE publication typeA4 Article in a conference publication

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