Brand image of merging brands: an empirical analysis of the merging of two orchestras and a music university

Tanja Johansson, Annukka Jyrämä, Sami Kajalo, Anni Mäkinen

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	12th International Conference on Arts and Cultural Management (AIMAC), Bogotá, Colombia, June 26-29, 2013
Publisher	International Association of Arts and Cultural Management (AIMAC)
Publication status	Published - 2013
MoE publication type	A4 Conference publication

Cite this

@inproceedings{118202e9bc2c43d09fca27a62f0a7675,

title = "Brand image of merging brands: an empirical analysis of the merging of two orchestras and a music university",

author = "Tanja Johansson and Annukka Jyr{\"a}m{\"a} and Sami Kajalo and Anni M{\"a}kinen",

year = "2013",

language = "English",

booktitle = "12th International Conference on Arts and Cultural Management (AIMAC), Bogot{\'a}, Colombia, June 26-29, 2013",

publisher = "International Association of Arts and Cultural Management (AIMAC)",

address = "Canada",

}

Brand image of merging brands: an empirical analysis of the merging of two orchestras and a music university. / Johansson, Tanja; Jyrämä, Annukka ; Kajalo, Sami et al.
12th International Conference on Arts and Cultural Management (AIMAC), Bogotá, Colombia, June 26-29, 2013. International Association of Arts and Cultural Management (AIMAC), 2013.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - Brand image of merging brands: an empirical analysis of the merging of two orchestras and a music university

AU - Johansson, Tanja

AU - Jyrämä, Annukka

AU - Kajalo, Sami

AU - Mäkinen, Anni

PY - 2013

Y1 - 2013

M3 - Conference article in proceedings

BT - 12th International Conference on Arts and Cultural Management (AIMAC), Bogotá, Colombia, June 26-29, 2013

PB - International Association of Arts and Cultural Management (AIMAC)

ER -