Brand fanaticism - a communal or personal phenomenon?

Anastasia Seregina, Elina Koivisto, Pekka Mattila

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	International Consumer Brand Relationships Conference, Boston, USA, June 4-6, 2012
Publisher	Simmons School of Management
Publication status	Published - 2012
MoE publication type	A4 Article in a conference publication

OpenUrl availability

@inproceedings{f8baa5974f77424c9505c0885d73159b,

title = "Brand fanaticism - a communal or personal phenomenon?",

author = "Anastasia Seregina and Elina Koivisto and Pekka Mattila",

year = "2012",

language = "English",

booktitle = "International Consumer Brand Relationships Conference, Boston, USA, June 4-6, 2012",

publisher = "Simmons School of Management",

}