Brand fanaticism - a communal or personal phenomenon?

Anastasia Seregina, Elina Koivisto, Pekka Mattila

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationInternational Consumer Brand Relationships Conference, Boston, USA, June 4-6, 2012
PublisherSimmons School of Management
Publication statusPublished - 2012
MoE publication typeA4 Article in a conference publication

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