Brand experience management (BEM): Implication for hospitality and financial services

J. Laitamäki, R. Järvinen, A-R. Lehtinen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication4th Biennial Conference of the Academy of World Business, Marketing and Management Development, July 12-15, 2010, Oulu, Finland
EditorsR. Gabbay G. Ogunmokun
PublisherUniversity of Oulu
ISBN (Print)0975227237
Publication statusPublished - 2010
MoE publication typeA4 Article in a conference publication

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