| Original language | English |
|---|---|
| Title of host publication | 4th Biennial Conference of the Academy of World Business, Marketing and Management Development, July 12-15, 2010, Oulu, Finland |
| Editors | R. Gabbay G. Ogunmokun |
| Publisher | University of Oulu |
| ISBN (Print) | 0975227237 |
| Publication status | Published - 2010 |
| MoE publication type | A4 Article in a conference publication |
Brand experience management (BEM): Implication for hospitality and financial services
J. Laitamäki, R. Järvinen, A-R. Lehtinen
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review