Brand charismatic legitimacy and marketing of adoration

Eric Arnould, Delphine Dion

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationThe Management of Luxury
Subtitle of host publicationA Practitioners’ Handbook
EditorsSven Reinicke, Benjamin Berghaus, Günter Müller-Stewens
Place of PublicationLondon
Number of pages9
Publication statusPublished - 2014
MoE publication typeA3 Part of a book or another research book


  • luxury
  • adoration
  • charisma

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