Brand charismatic legitimacy and marketing of adoration

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	The Management of Luxury
Subtitle of host publication	A Practitioners’ Handbook
Editors	Sven Reinicke, Benjamin Berghaus, Günter Müller-Stewens
Place of Publication	London
Publisher	Kogan Page
Pages	173-182
Number of pages	9
ISBN (Print)	978-0749471668
Publication status	Published - 2014
MoE publication type	A3 Book section, Chapters in research books

Keywords

@inbook{af503f31e17f47bf93a849138ab03d18,

title = "Brand charismatic legitimacy and marketing of adoration",

keywords = "luxury, adoration, charisma",

author = "Eric Arnould and Delphine Dion",

year = "2014",

language = "English",

isbn = " 978-0749471668",

pages = "173--182",

editor = "Sven Reinicke and Benjamin Berghaus and G{\"u}nter M{\"u}ller-Stewens",

booktitle = "The Management of Luxury",

publisher = "Kogan Page",

address = "United Kingdom",

}