Brand centred control: torn between adequate and excessive quality

Research output: Contribution to conferencePaperScientificpeer-review

Original languageEnglish
Publication statusPublished - Jul 2018
EventEuropean Group for Organizational Studies Colloquium - Estonian Business School, Tallinn, Estonia
Duration: 5 Jul 20187 Jul 2018
Conference number: 34

Conference

ConferenceEuropean Group for Organizational Studies Colloquium
Abbreviated titleEGOS
CountryEstonia
CityTallinn
Period05/07/201807/07/2018

Keywords

  • brand centred control; employee branding; overwork; identities; employee dissent

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