Bottleneck Analysis of the Mobile Internet Diffusion in Emerging Markets

Jaume Benseny, Benjamin Finley, Heikki Hämmäinen

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsProfessional

    Abstract

    According to the ITU, in 2013, only 6% of the population in developing countries had access to broadband Internet. Nevertheless, mobile Internet penetration rates have already exceeded those of fixed telecommunication services and may help in bridging the digital divide. To understand this phenomenon, we model the mobile Internet diffusion process via a system dynamics model that includes user competence, data price, and mobile network capacity as the main contributors to consumer utility and consequently, the main mobile Internet diffusion bottlenecks. The links that connect the system dynamics model variables are evaluated through a linear regression analysis that includes, for the first time, actual mobile capacity measurements from 17 metropolitan areas in emerging markets. The results suggest that market competition and mobile capacity are the main mobile Internet diffusion bottlenecks in emerging markets.
    Original languageEnglish
    Title of host publication27th European Regional Conference of the International Telecommunications Society (ITS), Cambridge, United Kingdom, 7th - 9th September 2016
    PublisherInternational Telecommunications Society
    Number of pages13
    Publication statusPublished - 2016
    MoE publication typeD3 Professional conference proceedings
    EventEuropean Regional Conference of the International Telecommunications Society - Anglia Ruskin University, Cambridge, United Kingdom
    Duration: 7 Sept 20169 Sept 2016
    Conference number: 27
    http://www.itseurope.org

    Conference

    ConferenceEuropean Regional Conference of the International Telecommunications Society
    Abbreviated titleITSEUROPE
    Country/TerritoryUnited Kingdom
    CityCambridge
    Period07/09/201609/09/2016
    Internet address

    Keywords

    • Mobile Internet
    • Emerging Markets
    • System Dynamics
    • Mobile Capacity

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