Blogging for legitimacy : the discursive construction of the American beverage industry in the face of a delegitimation threat

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationConference on Corporate Communication (CCI), New York, USA, June 4-7, 2013
    PublisherCorporate Communication International (CCI)
    Publication statusPublished - 2013
    MoE publication typeA4 Article in a conference publication

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