Binge watching television shows: Conceptualization and measurement

Jani Merikivi, Matti Mäntymäki, Antti Salovaara, Lilong Zhang

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

1 Citation (Scopus)


In the wake of online television services, such as Netflix, Hulu, and Youku, binge watching, defined as an act of consuming several television shows in quick succession, has become a popular behavior. Yet it has received very little attention from academics. The present study seeks to model binge watching and to scrutinize its business potential. We present binge watching as a two-dimensional system usage concept, including behavioral and cognitive elements. Based on these elements, we introduce four baseline scenarios as to explore the influence of binge watching on satisfaction. We test our explorative approach with a sample of 228 respondents using Partial Least Squares modeling. Results from confirmatory factor analysis support heterogeneous and pattern-specific use of online television streaming services. Interestingly, only behavioral element influences satisfaction, albeit moderately. Our study contributes to online consumer behavior research as well as the information systems literature by investigating binge watching as a distinct form of technology use.

Original languageEnglish
Title of host publication24th European Conference on Information Systems, ECIS 2016
Place of PublicationIstanbul, Turkey
PublisherEuropean Conference on Information Systems (ECIS)
Number of pages17
Publication statusPublished - 2016
MoE publication typeD3 Professional conference proceedings
EventEuropean Conference on Information Systems - Istanbul, Turkey
Duration: 12 Jun 201615 Jun 2016
Conference number: 24


ConferenceEuropean Conference on Information Systems
Abbreviated titleECIS 2016
Internet address


  • Binge watching
  • Online television service
  • Satisfaction
  • System usage

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