Big splash, no waves? Cognitive mechanisms driving incumbent firms' responses to low-price market entry strategies

Jukka Luoma*, Tomas Falk, Dirk Totzek, Henrikki Tikkanen, Alexander Mrozek

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

6 Citations (Scopus)

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Business & Economics