Beyond Prototypes: Drivers of Market Categorization in Functional Foods and Nanotechnology

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Original languageEnglish
Pages (from-to)210–237
JournalJournal of Management Studies
Volume53
Issue number2
Publication statusPublished - 2016
MoE publication typeA1 Journal article-refereed

    Research areas

  • categorization, comparative study, functional foods, market category, nanotechnology

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