Beyond Prototypes: Drivers of Market Categorization in Functional Foods and Nanotechnology

Research output: Contribution to journalArticleScientificpeer-review

52 Citations (Scopus)
226 Downloads (Pure)
Original languageEnglish
Pages (from-to)210–237
JournalJournal of Management Studies
Volume53
Issue number2
DOIs
Publication statusPublished - Mar 2016
MoE publication typeA1 Journal article-refereed

Keywords

  • categorization
  • comparative study
  • functional foods
  • market category
  • nanotechnology

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