Best practices in viral marketing

N. Rodic, E. Koivisto, P. Mattila

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
Publisher	Korean Academy of Marketing Science (KAMS)
Publication status	Published - 2012
MoE publication type	A4 Conference publication

Cite this

@inproceedings{f2144e3b2f694c1f8e17c11ade10d892,

title = "Best practices in viral marketing",

author = "N. Rodic and E. Koivisto and P. Mattila",

year = "2012",

language = "English",

booktitle = "Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012",

publisher = "Korean Academy of Marketing Science (KAMS)",

address = "Korea, Republic of",

}