| Original language | English |
|---|---|
| Title of host publication | Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers |
| Editors | Andreas Hinterhuber, Todd Snelgrove |
| Publisher | Taylor & Francis |
| Pages | 91-102 |
| Number of pages | 12 |
| ISBN (Electronic) | 9781317326182 |
| ISBN (Print) | 9781138101623 |
| DOIs | |
| Publication status | Published - 4 Oct 2016 |
| MoE publication type | A3 Book section, Chapters in research books |
Best Practices for Defining, Quantifying, and Sharing Value
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
2
Citations
(Scopus)