Battle over marketing theory: Role of marketing mix in the relationships marketing era

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEMAC European Marketing Academy 36th Annual Conference, Reykjavik, Iceland, May 22-25, 2007
EditorsH. Ö. Engilbertsson
PublisherEuropean Marketing Academy (EMAC)
Publication statusPublished - 2007
MoE publication typeA4 Article in a conference publication

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