Balancing Innovation Resources for Value Creation

M. Tuominen, M. Anttila, A. Rajala, S. Kajalo, M. Westerlund, K. Möller

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Original languageEnglish
Title of host publicationEMAC European Marketing Academy 37th Annual Conference, Brighton, UK, 27-30 May, 2008
EditorsK.J. Perks, P. Shukla
PublisherEuropean Marketing Academy (EMAC)
ISBN (Print)1905593422
Publication statusPublished - 2008
MoE publication typeA4 Conference publication

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