Balancing Innovation Resources for Value Creation

M. Tuominen; M. Anttila; A. Rajala; S. Kajalo; M. Westerlund; K. Möller

Balancing Innovation Resources for Value Creation

M. Tuominen, M. Anttila, A. Rajala, S. Kajalo, M. Westerlund, K. Möller

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	EMAC European Marketing Academy 37th Annual Conference, Brighton, UK, 27-30 May, 2008
Editors	K.J. Perks, P. Shukla
Publisher	European Marketing Academy (EMAC)
ISBN (Print)	1905593422
Publication status	Published - 2008
MoE publication type	A4 Article in a conference publication

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title = "Balancing Innovation Resources for Value Creation",

author = "M. Tuominen and M. Anttila and A. Rajala and S. Kajalo and M. Westerlund and K. M{\"o}ller",

year = "2008",

language = "English",

isbn = "1905593422",

editor = "K.J. Perks and P. Shukla",

booktitle = "EMAC European Marketing Academy 37th Annual Conference, Brighton, UK, 27-30 May, 2008",

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address = "Belgium",

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Balancing Innovation Resources for Value Creation. / Tuominen, M.; Anttila, M.; Rajala, A. et al.

EMAC European Marketing Academy 37th Annual Conference, Brighton, UK, 27-30 May, 2008. ed. / K.J. Perks; P. Shukla. European Marketing Academy (EMAC), 2008.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Balancing Innovation Resources for Value Creation

AU - Tuominen, M.

AU - Anttila, M.

AU - Rajala, A.

AU - Kajalo, S.

AU - Westerlund, M.

AU - Möller, K.

PY - 2008

Y1 - 2008

M3 - Conference contribution

SN - 1905593422

BT - EMAC European Marketing Academy 37th Annual Conference, Brighton, UK, 27-30 May, 2008

A2 - Perks, K.J.

A2 - Shukla, P.

PB - European Marketing Academy (EMAC)

ER -