| Original language | English |
|---|---|
| Title of host publication | Miten menee, markkinointitiede? |
| Subtitle of host publication | Professori Rami Olkkosen juhlakirja |
| Editors | Samuel Piha, Petteri Ojala |
| Publisher | Turun yliopisto |
| Pages | 217-230 |
| ISBN (Electronic) | 978-951-29-7300-2 |
| ISBN (Print) | 978-951-29-7299-9 |
| Publication status | Published - 2018 |
| MoE publication type | D2 Article in a professional research book (incl. an introduction by the editor) |
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