Awareness, action and context-specifity of blue ocean practices in sales management

Petri Parvinen, Jaakko Aspara, Joel Hietanen, Sami Kajalo

Research output: Contribution to journal › Article › Scientific › peer-review

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@article{3301ab95aa294bd5bb08d864ba3f1929,

title = "Awareness, action and context-specifity of blue ocean practices in sales management",

author = "Petri Parvinen and Jaakko Aspara and Joel Hietanen and Sami Kajalo",

year = "2011",

language = "English",

volume = "49",

pages = "1218--1234",

journal = "Management Decision",

issn = "0025-1747",

publisher = "Emerald",

number = "8",

}