Augmenting the Performer–Audience Live Participation in Professional Event Productions

Antti Salovaara*, Matti Nelimarkka, Kai Kuikkaniemi, Giulio Jacucci

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

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Event productions, such as corporate workshops, night galas, or networking events, can reach higher levels of participant experience and productiveness if performer–audience interactions are augmented with possibilities for live participation from mobile terminals. However, it easily happens that polls, backchannels, chat screens and other methods remain as mere activation tricks that fall short from a successful integration to events’ goals and content. Based on a 10-year process of developing live participation technologies, deploying them successfully in collaboration with event producers in over 100 professionally organised event productions ranging from 10 to 400 participants, we analyse techniques that increase events’ value for the audience and the organisers. Building on our experiences and event studies literature, we describe how positive audience participation can be achieved by supporting cognitive (informational), affective (experiential) and conative (behavioural) elements of event participation, thus helping the audience members notice how the event supports their needs.
Original languageEnglish
Title of host publicationAcademic Mindtrek 2021
Subtitle of host publicationProceedings of the 24th International Conference on Academic Mindtrek
Number of pages11
ISBN (Print)978-1-4503-8514-5
Publication statusPublished - 1 Jun 2021
MoE publication typeA4 Article in a conference publication
EventMindTrek Conference - Online, Tampere, Finland
Duration: 1 Jun 20213 Jun 2021
Conference number: 24


ConferenceMindTrek Conference
Internet address


  • Live participation
  • Co-located interaction
  • Audience–performer interaction
  • Events
  • Productions


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