Attention and memory for newspaper advertisements: Effects of ad-editorial congruency and location

Jaana Simola, Markus Kivikangas, Jarmo Kuisma, Christina M. Krause

Research output: Contribution to journalArticleScientificpeer-review

47 Citations (Scopus)
Original languageEnglish
Pages (from-to)429-442
JournalApplied Cognitive Psychology
Volume27
Issue number4
DOIs
Publication statusPublished - 2013
MoE publication typeA1 Journal article-refereed

Cite this