Attention and memory for newspaper advertisements: Effects of ad-editorial congruency and location

Jaana Simola, Markus Kivikangas, Jarmo Kuisma, Christina M. Krause

Research output: Contribution to journal › Article › Scientific › peer-review

41 Citations (Scopus)

Original language	English
Pages (from-to)	429-442
Journal	APPLIED COGNITIVE PSYCHOLOGY
Volume	27
Issue number	4
DOIs	https://doi.org/10.1002/acp.2918
Publication status	Published - 2013
MoE publication type	A1 Journal article-refereed

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title = "Attention and memory for newspaper advertisements: Effects of ad-editorial congruency and location",

author = "Jaana Simola and Markus Kivikangas and Jarmo Kuisma and Krause, {Christina M.}",

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language = "English",

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T1 - Attention and memory for newspaper advertisements: Effects of ad-editorial congruency and location

AU - Simola, Jaana

AU - Kivikangas, Markus

AU - Kuisma, Jarmo

AU - Krause, Christina M.

PY - 2013

Y1 - 2013

UR - http://dx.doi.org/10.1002/acp.2918

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DO - 10.1002/acp.2918

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SP - 429

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JO - APPLIED COGNITIVE PSYCHOLOGY

JF - APPLIED COGNITIVE PSYCHOLOGY

SN - 0888-4080

IS - 4

ER -