@article{b1b74581490d4337b90e7b3cf08bca00,
title = "Assessing value co-creation and value capture potential in services: A management framework",
keywords = "Business model, Customer value, Sales management, Sales opportunity management, Value capture, Value creation, Value-based selling, Business model, Customer value, Sales management, Sales opportunity management, Value capture, Value creation, Value-based selling, Business model, Customer value, Sales management, Sales opportunity management, Value capture, Value creation, Value-based selling",
author = "Pekka T{\"o}yt{\"a}ri",
year = "2015",
language = "English",
volume = "22",
pages = "254",
journal = "Benchmarking",
issn = "1463-5771",
publisher = "Emerald",
number = "2",
}