Assessing value co-creation and value capture potential in services: A management framework

Research output: Contribution to journalArticleScientificpeer-review

11 Citations (Scopus)
Original languageEnglish
Pages (from-to)254
JournalBenchmarking
Volume22
Issue number2
Publication statusPublished - 2015
MoE publication typeA1 Journal article-refereed

Keywords

  • Business model
  • Customer value
  • Sales management
  • Sales opportunity management
  • Value capture
  • Value creation
  • Value-based selling

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