Assessing Market Orientation in High Technology Companies

M. Anttila, K. Möller, A. Rajala

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	EMAC European Marketing Academy Annual Conference, Cergy-Pontoise, France, May 16-19, 1995
Publisher	European Marketing Academy (EMAC)
Publication status	Published - 1995
MoE publication type	A4 Conference publication

Cite this

@inproceedings{b4a7ca99584449d1969c0bbf23330ab9,

title = "Assessing Market Orientation in High Technology Companies",

author = "M. Anttila and K. M{\"o}ller and A. Rajala",

year = "1995",

language = "English",

booktitle = "EMAC European Marketing Academy Annual Conference, Cergy-Pontoise, France, May 16-19, 1995",

publisher = "European Marketing Academy (EMAC)",

address = "Belgium",

}