Applying knowledge management to project marketing in a demanding technology transfer project: Convincing the industrial customer over the knowledge gap

Tuula Lehtimäki, Henri Simula, Jari Salo

Research output: Contribution to journalArticleScientificpeer-review

40 Citations (Scopus)
Original languageEnglish
Pages (from-to)228-236
JournalIndustrial Marketing Management
Issue number2
Publication statusPublished - 2009
MoE publication typeA1 Journal article-refereed

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