Antecedents to Consumers’ Acceptance of Mobile Advertisements A Hierarchical Construct PLS Structural Equation Model

R. Rajala, Mika Westerlund

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

20 Citations (Scopus)
Original languageEnglish
Title of host publication43rd Annual Hawaii International Conference on System Sciences (HICSS), Kauai, Hawaii, USA, January 5-8, 2010
Place of PublicationLos Alamitos
PublisherIEEE Computer Society
ISBN (Print)0-7695-3869-3
Publication statusPublished - 2010
MoE publication typeA4 Article in a conference publication

Publication series

PublisherIEEE Computer Society
ISSN (Print)1530-1605

Cite this