Antecedents to Consumers’ Acceptance of Mobile Advertisements A Hierarchical Construct PLS Structural Equation Model

R. Rajala, Mika Westerlund

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

24 Citations (Scopus)

Original language	English
Title of host publication	43rd Annual Hawaii International Conference on System Sciences (HICSS), Kauai, Hawaii, USA, January 5-8, 2010
Place of Publication	Los Alamitos
Publisher	IEEE
ISBN (Print)	0-7695-3869-3
Publication status	Published - 2010
MoE publication type	A4 Conference publication

Cite this

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title = "Antecedents to Consumers{\textquoteright} Acceptance of Mobile Advertisements A Hierarchical Construct PLS Structural Equation Model",

author = "R. Rajala and Mika Westerlund",

year = "2010",

language = "English",

isbn = "0-7695-3869-3",

publisher = "IEEE",

booktitle = "43rd Annual Hawaii International Conference on System Sciences (HICSS), Kauai, Hawaii, USA, January 5-8, 2010",

address = "United States",

}

Antecedents to Consumers’ Acceptance of Mobile Advertisements A Hierarchical Construct PLS Structural Equation Model. / Rajala, R.; Westerlund, Mika.
43rd Annual Hawaii International Conference on System Sciences (HICSS), Kauai, Hawaii, USA, January 5-8, 2010. Los Alamitos: IEEE, 2010.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - Antecedents to Consumers’ Acceptance of Mobile Advertisements A Hierarchical Construct PLS Structural Equation Model

AU - Rajala, R.

AU - Westerlund, Mika

PY - 2010

Y1 - 2010

M3 - Conference article in proceedings

SN - 0-7695-3869-3

BT - 43rd Annual Hawaii International Conference on System Sciences (HICSS), Kauai, Hawaii, USA, January 5-8, 2010

PB - IEEE

CY - Los Alamitos

ER -