Antecedents of salespeople's reluctance to sell radically new products

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21 Citations (Scopus)

Original language	English
Pages (from-to)	308-316
Journal	Industrial Marketing Management
Volume	39
Issue number	2
DOIs	https://doi.org/10.1016/j.indmarman.2008.11.003
Publication status	Published - 2010
MoE publication type	A1 Journal article-refereed

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@article{b717e729e80844378dfdf839abad3465,

title = "Antecedents of salespeople's reluctance to sell radically new products",

author = "O-P. Kauppila and R. Rajala and A. Jyr{\"a}m{\"a}",

year = "2010",

doi = "10.1016/j.indmarman.2008.11.003",

language = "English",

volume = "39",

pages = "308--316",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier",

number = "2",

}

TY - JOUR

T1 - Antecedents of salespeople's reluctance to sell radically new products

AU - Kauppila, O-P.

AU - Rajala, R.

AU - Jyrämä, A.

PY - 2010

Y1 - 2010

U2 - 10.1016/j.indmarman.2008.11.003

DO - 10.1016/j.indmarman.2008.11.003

M3 - Article

SN - 0019-8501

VL - 39

SP - 308

EP - 316

JO - Industrial Marketing Management

JF - Industrial Marketing Management

IS - 2

ER -