Antecedents of salespeople's reluctance to sell radically new products

Research output: Contribution to journalArticleScientificpeer-review

13 Citations (Scopus)
Original languageEnglish
Pages (from-to)308-316
JournalIndustrial Marketing Management
Volume39
Issue number2
DOIs
Publication statusPublished - 2010
MoE publication typeA1 Journal article-refereed

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