An interpreted review of the history of Finnish marketing research

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Original language	English
Title of host publication	Henrikki Tikkanen - 50
Editors	Juho-Petteri Huhtala, Joel Hietanen
Publisher	Nordic Institute Of Business & Society
ISBN (Print)	978-952-94-3901-0, 978-952-94-3902-7
Publication status	Published - 2020
MoE publication type	B2 Book section

OpenUrl availability

@inbook{923029692aed418b9bf14bbd4ed86c4f,

title = "An interpreted review of the history of Finnish marketing research",

author = "Johanna Fr{\"o}s{\'e}n and Mikko Laukkanen",

year = "2020",

language = "English",

isbn = "978-952-94-3901-0",

editor = "Juho-Petteri Huhtala and Joel Hietanen",

booktitle = "Henrikki Tikkanen - 50",

publisher = "Nordic Institute Of Business & Society",

address = "Finland",

}

TY - CHAP

T1 - An interpreted review of the history of Finnish marketing research

AU - Frösén, Johanna

AU - Laukkanen, Mikko

PY - 2020

Y1 - 2020

UR - https://harisportal.hanken.fi/en/publications/34c22e8c-2bfa-4782-a7b4-c92d46872380

M3 - Chapter

SN - 978-952-94-3901-0

SN - 978-952-94-3902-7

BT - Henrikki Tikkanen - 50

A2 - Huhtala, Juho-Petteri

A2 - Hietanen, Joel

PB - Nordic Institute Of Business & Society

ER -