An Interdisciplinary View of Marketing Ethics

Dominik Mahr, Martina Caic, Gaby Odekerken-Schröder

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationThe SAGE Handbook of Marketing Ethics
Place of PublicationLondon
PublisherSAGE Publications
Chapter4
Pages58-73
Number of pages16
ISBN (Electronic)978-1-5297-3767-7, 978-1-5297-3678-6
ISBN (Print)9781529709292
Publication statusPublished - 2020
MoE publication typeA3 Book section, Chapters in research books

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