Original language | English |
---|---|
Title of host publication | The SAGE Handbook of Marketing Ethics |
Place of Publication | London |
Publisher | SAGE PUBLICATIONS |
Chapter | 4 |
Pages | 58-73 |
Number of pages | 16 |
ISBN (Electronic) | 978-1-5297-3767-7, 978-1-5297-3678-6 |
ISBN (Print) | 9781529709292 |
Publication status | Published - 2020 |
MoE publication type | A3 Part of a book or another research book |
An Interdisciplinary View of Marketing Ethics
Dominik Mahr, Martina Caic, Gaby Odekerken-Schröder
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review