| Original language | English |
|---|---|
| Title of host publication | The SAGE Handbook of Marketing Ethics |
| Place of Publication | London |
| Chapter | 4 |
| Pages | 58-73 |
| Number of pages | 16 |
| Publication status | Published - 2020 |
| MoE publication type | A3 Part of a book or another research book |
An Interdisciplinary View of Marketing Ethics
Dominik Mahr, Martina Caic, Gaby Odekerken-Schröder
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review