Original language | English |
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Title of host publication | The SAGE Handbook of Marketing Ethics |
Place of Publication | London |
Publisher | Sage Publishing |
Chapter | 4 |
Pages | 58-73 |
Number of pages | 16 |
ISBN (Electronic) | 978-1-5297-3767-7, 978-1-5297-3678-6 |
ISBN (Print) | 9781529709292 |
Publication status | Published - 2020 |
MoE publication type | A3 Book section, Chapters in research books |
An Interdisciplinary View of Marketing Ethics
Dominik Mahr, Martina Caic, Gaby Odekerken-Schröder
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review