TY - JOUR
T1 - An innovation resistance theory perspective on mobile payment solutions
AU - Kaur, Puneet
AU - Dhir, Amandeep
AU - Singh, Naveen
AU - Sahu, Ganesh
AU - Almotairi, Mohammad
N1 - EI OLLUT VIELÄ ILMESTYNYT. DOI EI TOIMINUT. TARKISTA AFFILIAATIOT!
PY - 2020/7
Y1 - 2020/7
N2 - Mobile payment solutions (MPSs) are experiencing growth and popularity across the globe because of their convenience and other benefits in performing transactions. However, despite these circumstances and the benefits offered, MPSs are still suffering from challenging situations related to their adoption and usage. The main challenge MPSs have faced in retail is because of the presence of consumer resistance toward their use. The present study investigates the different consumer barriers toward the intentions to use and recommend MPSs. The current study examines the adoption and usage of MPSs through the lens of innovation resistance. We developed the research model based on the innovation resistance theory (IRT) and tested it using a large cross-sectional study with 1256 MPS users. The study findings suggest that usage, risk, and value barriers are negatively associated with intentions to use MPSs. On the other hand, only usage and value barriers have a negative association with users’ intention to recommend MPSs. In comparison, the tradition and image barriers did not share any association with the user intentions. The study offers different implications for practitioners and researchers.
AB - Mobile payment solutions (MPSs) are experiencing growth and popularity across the globe because of their convenience and other benefits in performing transactions. However, despite these circumstances and the benefits offered, MPSs are still suffering from challenging situations related to their adoption and usage. The main challenge MPSs have faced in retail is because of the presence of consumer resistance toward their use. The present study investigates the different consumer barriers toward the intentions to use and recommend MPSs. The current study examines the adoption and usage of MPSs through the lens of innovation resistance. We developed the research model based on the innovation resistance theory (IRT) and tested it using a large cross-sectional study with 1256 MPS users. The study findings suggest that usage, risk, and value barriers are negatively associated with intentions to use MPSs. On the other hand, only usage and value barriers have a negative association with users’ intention to recommend MPSs. In comparison, the tradition and image barriers did not share any association with the user intentions. The study offers different implications for practitioners and researchers.
KW - Consumer behavior
KW - Innovation resistance theory (IRT)
KW - Intentions to recommend
KW - Mobile payments
KW - Resistance
KW - Use intention
UR - http://www.scopus.com/inward/record.url?scp=85083066200&partnerID=8YFLogxK
U2 - 10.1016/j.jretconser.2020.102059
DO - 10.1016/j.jretconser.2020.102059
M3 - Article
AN - SCOPUS:85083066200
SN - 0969-6989
VL - 55
JO - Journal of Retailing and Consumer Services
JF - Journal of Retailing and Consumer Services
M1 - 102059
ER -