An impact-oriented implementation approach in business marketing research : Introduction to the special issue on "Implementing strategies and theories of B2B marketing and sales management"

Kristian Möller; Petri Parvinen

doi:10.1016/j.indmarman.2015.02.025

An impact-oriented implementation approach in business marketing research : Introduction to the special issue on "Implementing strategies and theories of B2B marketing and sales management"

Research output: Contribution to journal › Article › Scientific › peer-review

31 Citations (Scopus)

Original language	English
Pages (from-to)	3-11
Journal	Industrial Marketing Management
Volume	45
Issue number	February
DOIs	https://doi.org/10.1016/j.indmarman.2015.02.025
Publication status	Published - 2015
MoE publication type	A1 Journal article-refereed

Keywords

Business marketing
Marketing implementation
Marketing management
Sales management
Strategic marketing

Access to Document

10.1016/j.indmarman.2015.02.025

Cite this

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title = "An impact-oriented implementation approach in business marketing research : Introduction to the special issue on {"}Implementing strategies and theories of B2B marketing and sales management{"}",

keywords = "Business marketing, Marketing implementation, Marketing management, Sales management, Strategic marketing",

author = "Kristian M{\"o}ller and Petri Parvinen",

year = "2015",

doi = "10.1016/j.indmarman.2015.02.025",

language = "English",

volume = "45",

pages = "3--11",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier",

number = "February",

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An impact-oriented implementation approach in business marketing research : Introduction to the special issue on "Implementing strategies and theories of B2B marketing and sales management". / Möller, Kristian ; Parvinen, Petri.
In: Industrial Marketing Management, Vol. 45, No. February, 2015, p. 3-11.

Research output: Contribution to journal › Article › Scientific › peer-review

TY - JOUR

T1 - An impact-oriented implementation approach in business marketing research : Introduction to the special issue on "Implementing strategies and theories of B2B marketing and sales management"

AU - Möller, Kristian

AU - Parvinen, Petri

PY - 2015

Y1 - 2015

KW - Business marketing

KW - Marketing implementation

KW - Marketing management

KW - Sales management

KW - Strategic marketing

U2 - 10.1016/j.indmarman.2015.02.025

DO - 10.1016/j.indmarman.2015.02.025

M3 - Article

SN - 0019-8501

VL - 45

SP - 3

EP - 11

JO - Industrial Marketing Management

JF - Industrial Marketing Management

IS - February

ER -