An exploratory study on consumer responses to personalized banner messages in the online banking context

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)5-20
JournalJITTA: JOURNAL OF INFORMATION TECHNOLOGY THEORY AND APPLICATION
Volume13
Issue number3
Publication statusPublished - 2012
MoE publication typeA1 Journal article-refereed

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