An evolutionary approach to decision-making, with an application to media selection

Pekka Korhonen*, Subhash C. Narula, Jyrki Wallenius

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

7 Citations (Scopus)

Abstract

We consider decision problems that can be described by means of linear models. Depending upon how the objective functions(s) and constraints are treated, traditionally such models have been solved using linear programming, fuzzy linear programming, multiple objective linear programming or "what-if" -analysis. The use of these approaches is associated with a number of difficulties. We propose that an "evolutionary approach" be used to resolve such difficulties. In this approach, the decision-maker does not have to specify the model precisely prior to solving the problem. In fact, the model evolves progressively. A real-life application to a media selection problem is described.

Original languageEnglish
Pages (from-to)1239-1244
Number of pages6
JournalMathematical and Computer Modelling
Volume12
Issue number10-11
DOIs
Publication statusPublished - 1989
MoE publication typeA1 Journal article-refereed

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