An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising

M. Merisavo, S. Kajalo, H. Karjaluoto, V. Virtanen, Sami Salmenkivi, M. Raulas, M. Leppäniemi

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Journal	Journal of Interactive Advertising
Volume	2
DOIs	https://doi.org/10.1080/15252019.2007.10722130
Publication status	Published - 2007
MoE publication type	A1 Journal article-refereed

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title = "An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising",

author = "M. Merisavo and S. Kajalo and H. Karjaluoto and V. Virtanen and Sami Salmenkivi and M. Raulas and M. Lepp{\"a}niemi",

year = "2007",

doi = "10.1080/15252019.2007.10722130",

language = "English",

volume = "2",

journal = "Journal of Interactive Advertising",

issn = "1525-2019",

publisher = "Taylor & Francis",

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TY - JOUR

T1 - An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising

AU - Merisavo, M.

AU - Kajalo, S.

AU - Karjaluoto, H.

AU - Virtanen, V.

AU - Salmenkivi, Sami

AU - Raulas, M.

AU - Leppäniemi, M.

PY - 2007

Y1 - 2007

U2 - 10.1080/15252019.2007.10722130

DO - 10.1080/15252019.2007.10722130

M3 - Article

VL - 2

JO - Journal of Interactive Advertising

JF - Journal of Interactive Advertising

SN - 1525-2019

ER -